Ecommerce Portal Redesign

Transforming a Legacy Portal Into a Modern B2B Experience.

Redesigned the entire portal to match the speed, demands, and expectations of modern B2B customers. 

Project Overview

Background

Almo Corporation is the largest independent distributor of appliances, consumer electronics, and Pro AV equipment in the U.S. Their reseller portal, Access, is where integrators and contractors go every day to check inventory, download spec sheets, and build quotes.

Role

User Experience (UX) Designer
Information Architecture
User Interface (UI) Designer 

Duration

8 weeks

Problem

The Challenge

The original Access platform looked and behaved like a website from the 90s: fragmented navigation, unorganized information, and outdated UI patterns. These issues created friction in common workflows, forcing users to rely heavily on customer support.

Resellers couldn’t find what they needed.

Almo’s support team was constantly picking up the slack.

Access Portal felt stuck in the 90s — but the users weren’t.

Key Business Implications

An outdated reseller ecommerce portal created friction across the customer journey, making it harder for users to find products and complete purchases efficiently. Poor usability, outdated navigation, and inconsistent user experience not only impacted customer perception but also risked reducing engagement, conversions, and overall revenue growth.

Solution

Information Architecture

• Untangle the complex information architecture
• Create a cleaner, more predictable navigation
• Add modern e-commerce functionality
• Improve how users discover, compare, and evaluate products
• Build trust with a polished and professional design system
• Make Access feel like an asset — not a barrier — for resellers. 

Interaction Design

Coming Soon. 

Visual Design

Coming Soon. 

Impact

100% Qualitative Approval Rate

• Faster task completion with clearer navigation
• More quotes created through improved workflows
• Higher self-serve adoption, reducing support workload
• Better user satisfaction from modern features
• More product discovery via recommendations and best sellers
• Stronger repeat engagement with saved carts & notifications

Key Takeaways

Access went from outdated and overwhelming to structured, modern, and truly useful.
This redesign gave Almo’s resellers the tools they need to work more efficiently and set the foundation for measurable improvements in productivity, satisfaction, and long-term engagement.

Even without completing usability testing, the work I delivered gave the team a scalable, user-centered direction that modernizes one of Almo’s most important digital products. 

Home

UX/UI Design

Graphic Design

About

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Phone: +1 240 883 2123
Email: carolina@maydigitaldesign.com

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